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Ad Studies — advertising performance |
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Editorial — editorial readership |
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Satisfaction — advertiser satisfaction |
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Ad study programs strengthen industry advertising and relationships. BRC ad survey programs build ad revenue. more |
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Editors receive unfiltered data on issue readership for analysis by issue date and editorial categories they define. more |
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Documenting advertiser satisfaction once each year allows senior management to set strategies and achieve goals. more |
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Senior Editorial Executive Management
Monthly reader feedback means editorial decisions are informed and effective. View editorial data by issue date, topic, industry segment or any other category important to your analysis.
Editorial data and trend analysis documents add weight to any advertiser or agency presentation.
Available as an annual subscription plus a one time setup fee. SEEView 360 is also available as part of Research Office. |
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Magazine Ad Sales & MarCom Assessment
Customer feedback is management's most valued intelligence.
ExecutiveView 360 reports advertisers' observations on the tactical implementation and impact of strategic programs and personal relationships.
Browser-based data viewing by:
- Advertisers, agencies or both
- Active, inactive accounts or both
- Sales territory or all sales territories
- Magazine, ad size and frequency |
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The eight-page newsletter reports a concise executive summary and seven pages of ad performance, demographics and editorial readership data. |
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Our most popular report publishes in six weeks. PDF versions print on-demand, in color, in five. |
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Building on the success of the adView report format, adView Plus adds greater detail on which specific actions respondents take after they see or read each ad. |
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Custom Reader Surveys |
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Custom surveys for every publishing need. Surveys are conducted via online, fax or first-class mail. We offer traditional report formats plus newsletters, on-demand-printing through FedEx Kinkos and secure online reporting. |
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