Home / Magazine Management / Ad Study Details
August 20, 2008
  Ad Study Details
 
  Reporting Advertising Success in Print


Ad and editorial readership results...
publish about 30 days after the magazine mails.


Ad study results include...
ad readership and recall by page number, industry, ad size and color. Current and historical results are also online.


BRC client-publication ad sales staff...
are better informed and better prepared to make meetings that benefit advertisers.
 
2008
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view report
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view report
 Survey
 Email
 25 editorial
 Recall seeing
 Recall starting to read
 Recall reading more than half
 Reader comments, Editorial:
online
online
online
online
online
 60 ads
 Recall seeing
 Recall starting to read
 Recall reading more than half
 Recall discussing ad product or service
n/a
n/a
 Recall seeing literature for ad product...
n/a
n/a
 Recall visiting web site of ad product...
n/a
n/a
 Purchase or considering purchase
n/a
n/a
n/a
 Recommend or specify the product/service
n/a
n/a
n/a
 Pass the ad on to a colleague
n/a
n/a
n/a
 Discuss with another colleague
n/a
n/a
n/a
 Visit the advertiser's web site
n/a
n/a
n/a
 Contact the advertiser (via phone, fax or email)
n/a
n/a
n/a
 File for reference
n/a
n/a
n/a
 Reader comments, Advertising:
online
online
online
online
online
 Reader profile
 Demographics and reading habits
 Tag-along: multiple choice, open-ended
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 Report
 Print version
newsletter
traditional
traditional
traditional
traditional
 PDF (with color)
 Online at B2Ba2z.com
 Reader comments online:
 Reproduce ad in color: ($35 setup)
n/a
$1/pg/report
$1/pg/report
$1/pg/report
$1/pg/report
 Print report in color: ($35 setup)
2 color offset
+$1050
+$1050
+$1050
+$1050
 Die-cut cover, coil-bound, color ad report upgrade
n/a
+$2100
+$2100
+$2100
+$2100
 Promotion
 Advertiser letters, mailed first-class
once per year
once per year
once per year
once per year
once per year
 Four-color, three panel brochures
 E-mail promotion
 Promotional icon for website and calendar
 Consultation with our staff
 Awards
 Five Baxter Research Center Inc. award certificates
 Certificate mounted on plaque for top scoring ad
 Pricing
 Request pricing information
  © 2008 Baxter Research Center Inc.
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