Home / Magazine Management / Research Office
February 4, 2012
 
 
  Research Services for Magazine Management


Stay on top of your industry with...
editorial readership data, ad recall data and advertiser feedback on magazines, sales and marketing.

Research Office builds communication...
between magazine management and advertisers, advertisers and readers, readers and the editors, editorial and ad sales, and ad sales and management.

Research Office builds winning strategies...
and teamwork when editorial, ad sales, advertising and magazine management all see the true results of their efforts and the value of print advertising.
 
2012
 Survey
4 Ad Studies
12 Editorial Surveys
1 Advertiser Survey
 Population surveyed
Buyers
Readers
Advertisers
 Frequency:
4x (quarterly)
12x (net)
1x (yearly)
 20 editorial: reader recall
 Recall seeing
n/a
 Recall starting to read
n/a
 Recall reading more than half
n/a
 Comments on the Magazine
n/a
 Purchasing Involvement
n/a
n/a
 Job Title
n/a
n/a
 Editorial by Interest Category
n/a
n/a
 60 ads: reader recall
 Recall seeing
n/a
n/a
 Recall starting to read
n/a
n/a
 Recall reading more than half
n/a
n/a
 Recall discussing ad product or service
n/a
n/a
 Recall seeing literature for ad product...
n/a
n/a
 Recall visiting web site of ad product...
n/a
n/a
 Reader comments, Advertising:
n/a
n/a
 Reader profile
 Tag-along: multiple choice (all)
optional
optional
n/a
 Tag-along: open-ended (ea.)
optional
optional
n/a
 Perceptions of Publications
 Perceptions of Advertising
n/a
 Perception of Ad Sales Person
n/a
n/a
 Ad Study Program Awareness
 Report content
 Senior Editorial Executive Management™
n/a
n/a
 Online data for each advertiser
n/a
 View issue scores by page number
ads
editorial
 View issue scores by category
ads
editorial
 Verbatim comments with first variable
ads: readers
editorial: readers
advertiser comments
 Verbatim comments with second variable
ads: readers
editorial: readers
advertiser comments
 Verbatim comments based on purchase category
ads: readers
editorial: readers
advertiser comments
 View results by advertiser/agency, active/inactive
n/a
n/a
 View results by magazine advertised in
n/a
n/a
 View results by ad size and frequency
n/a
n/a
 Report Formats
traditional
online
online
 Print version
n/a
n/a
 PDF (with color)
n/a
n/a
 Online at B2Ba2z.com
n/a
n/a
 Online at BRC.com
n/a
 Reader comments online:
n/a
 Reproduce ad in color: ($35 setup)
$1/pg/report
n/a
n/a
 Print report in color: ($35 setup)
$1/pg/report
n/a
n/a
 Newsletter report upgrade
$1,100
$1,400
n/a
 Traditional report upgrade: coil-bound, etc.
$2,200
$2,200
n/a
 Historical Data
 B2Ba2z.com ad study ad and editorial scores
n/a
n/a
 Senior Editorial Executive Management ™
n/a
n/a
 Compare "Every Issue: study items over time
n/a
n/a
 Compare year/year editorial by interest category
n/a
n/a
 Compare year/year score averages
n/a
n/a
 View year/year editorial score by page number
n/a
n/a
 Promotion
 Advertiser letters, mailed first-class
once per year
n/a
n/a
 Four-color, three-panel brochures
n/a
n/a
 Unlimited, e-mail merged promotion
n/a
n/a
 Promotional icon for website and calendar
 Consultation with staff
 Email promotion for non study issues
n/a
 Pricing
 Request pricing information
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