COMPARE AD STUDY PROGRAMS

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AD PERFORMANCE
Ad Scores
Recall seeing the ad
Recall reading some of the ad
Recall most of the ad
Preliminary Buying Behavior
Visit the website
Contact a salesperson
Discussed the Ad
Save the ad  
Active Buying Behavior
Try the product or service  
Recommend or specify  
Consider purchase    
Purchase  
Advertising Impact
Newly aware    
More favorable opinion    
Like the ad    
Make ad-brand connection    
Reader Comments
On every studied ad
On every participating company  
EDITORIAL
Readership
Recall seeing the editorial item
Recall reading some of the item
Recall most of the editorial item
Reading Habits
Readership of last 4 issues
Time spent reading the issue
How soon readers read the issue
How often each issue is read
How the audience rates this magazine
Pass-along readership
DEMOGRAPHICS
Purchasing involvement by product category
Job title or equivalent
Business, profession or specialty
Near-term purchasing intent
ISSUE BENCHMARKS
Ad score averages by ad size
Total ad influence for all studied ads
Total preliminary buying behaviors    
Total active buying behaviors    
See how a BAXTER ad study program can help you build brand leadership, relevance and revenue.

Contact Us

Baxter Research Center Inc.
1405 Braided Rope Drive
Austin, TX 78727 USA
Phone: 800-935-1236 or 512-835-1190
Fax: 1-512-835-1792
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