About Baxter Research Group
Building on a research heritage dating back to 1953, we help organizations turn data into better decisions — from ad effectiveness studies and audience research to ranking platforms and brand intelligence.
Our Story
Research Roots, Technology Future
Baxter Research Group started by helping publishers prove their advertising works — and that expertise in rigorous, third-party research still runs through everything we do. Our leadership team includes former media professionals who used our data to grow their own businesses, so we understand real-world challenges from the inside.
Over time, our clients' needs grew beyond ad studies. They wanted to understand their audiences, measure brand perception, and track what people were saying online. So we built the research products and software to do exactly that.
Today, Baxter Research Group serves organizations worldwide with a suite of research services and self-service software platforms — from audience studies and brand intelligence to scientific ranking tools and smart scheduling.
What Drives Us
Our Values
Integrity
Our research is independent and rigorous. Clients trust our data because it comes from an unbiased third party with a proven methodology.
Partnership
We don't just deliver reports and walk away. We train your team, support your process, and work alongside you to turn insights into results.
Innovation
From our self-service software platforms to our evolving research methods, we continuously invest in better tools for our clients.
Our Team
Meet the People Behind the Research
A team of experienced professionals who combine deep industry knowledge with advanced research methodology and modern software development.
Rick Schumacher
CEO
Leads BRC with a client's perspective because he was one. Rick first used BRC's research to grow his own business, giving him a unique understanding of what clients need from their data.
Jodie Cook Redwood
President
Founded on a proven track record of turning research into revenue. In her media sales career, Jodie used BRC's reports to propel an organization to the top of its market.
David Oglesby
VP, Research & Technology
Designs and oversees the systems powering BRC's research and software platforms. Over two decades at Baxter, David has built the technology backbone that drives every study and product.
Julie Kennedy
Creative Director
Architect behind BRC's compelling visual data stories. Julie transforms complex research data into clear, visually engaging reports that clients love to share.
Tina Reynolds
Senior Project Manager
Ensures every client's journey is seamless and successful. Tina combines meticulous oversight with a passion for building strong human connections.
Our Family of Products
The Baxter Research Group Family
Baxter Research Center is a division of Baxter Research Group. In addition to our flagship research services, our family of products includes TrueRank, TimeLock, TrueStanding, and Harvey Research.
Harvey Research, acquired in 2025, specializes in readership and editorial research. Harvey Research continues to operate under its own brand at harveyresearch.com.