Gain new insights into your editorial and ad readership, including their purchasing involvement, preferred info sources, demographics and more.
Give your advertisers direct audience feedback, with reader comments on each studied ad and on advertisers' companies (w/ certain study programs).
Enable every advertiser to benchmark and track changes to their ad performance over time, using intuitive advertiser microsites hosted by BAXTER.
Go beyond performance data, with a credible forecast of each campaign's success and actionable diagnostics to help advertisers improve their ads.
Track editorial interest with through-the-book, three-point analysis of over 20 editorial items, plus time spent reading, reading frequency and more.
Make reporting easier, using the Baxter Cloud to request and track in-person meetings and broadcast or email reports with stock or custom messages.
Help advertisers track and predict their ads' success using data on preliminary and active buying behaviors of respondents who recall seeing the ad.
Be a fly on the wall—receive reader comments on your magazine, sometimes including permission to contact the reader for attribution.
Maximize ad sales by timing your studies so that you're presenting a new report and selling the next study issue in one meeting.
Give your advertisers feedback that other digital and print media can't, including market insights and metrics on their competitors' ad performance.
Show how the media mix is changing, how quickly and for what segments with frequent, ad-specific data on preferred formats and devices.
Get the critical support you need to succeed in this constantly changing industry, with ongoing customer service, training, retraining and technical support.