BAXTER ad study programs

Build leadership, relevance and revenue
Ad campaign study programs built to give magazine publishers and advertisers a competitive edge.
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Stand Out
Stand Out
Get More Meetings
Every advertiser wants more customer information. BAXTER reports allow you to deliver the most in your industry.
Be More Relevant
Stay Relevant
Engage More Advertisers
Without data, ad sales become boring and irrelevant. A steady flow of BAXTER data cultivates buyer interest and engagement.
Lead Your Industry
Offer Exclusive Data
BAXTER exclusivity sets your brand apart from the competition to increase advertiser loyalty and ad sales.


Get More Meetings | Be More Engaging | Sell More Media

Gain new insights into your editorial and ad readership, including their purchasing involvement, preferred info sources, demographics and more.
Give your advertisers direct audience feedback, with reader comments on each studied ad and on advertisers' companies (w/ certain study programs).
Enable every advertiser to benchmark and track changes to their ad performance over time, using intuitive advertiser microsites hosted by BAXTER.
Go beyond performance data, with a credible forecast of each campaign's success and actionable diagnostics to help advertisers improve their ads.
Track editorial interest with through-the-book, three-point analysis of over 20 editorial items, plus time spent reading, reading frequency and more.
Make reporting easier, using the Baxter Cloud to request and track in-person meetings and broadcast or email reports with stock or custom messages.
Help advertisers track and predict their ads' success using data on preliminary and active buying behaviors of respondents who recall seeing the ad.
Be a fly on the wall—receive reader comments on your magazine, sometimes including permission to contact the reader for attribution.
Maximize ad sales by timing your studies so that you're presenting a new report and selling the next study issue in one meeting.
Give your advertisers feedback that other digital and print media can't, including market insights and metrics on their competitors' ad performance.
Show how the media mix is changing, how quickly and for what segments with frequent, ad-specific data on preferred formats and devices.
Get the critical support you need to succeed in this constantly changing industry, with ongoing customer service, training, retraining and technical support.

About Baxter Research

A history of innovation in measuring and reporting advertising success

  • JUNE 1994
    First: Online Survey
    X-Journal magazine publisher asks BAXTER to develop a new, safer survey-response option for Sarajevo readers working online during the long siege. BAXTER conducts the first online ad study.
  • SEPTEMBER 2002
    First: Client Cloud Support
    BAXTER introduces ASQManagement™, the 24/7 support cloud for ad study clients. Benefits include KPIs, fast reporting and new tools for greater productivity and ad sales.
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Contact Us

Baxter Research Center Inc.
1405 Braided Rope Drive
Austin, TX 78727 USA
Phone: 800-935-1236 or 512-835-1190
Fax: 1-512-835-1792