Your Print Ads Work.
We Can Prove It.
adViewPRO gives publishers the third-party proof advertisers demand: detailed engagement data, qualified leads, purchasing behaviors, and individual advertiser reports that close renewals.
Research Services
Data-Driven Insights for Every Organization
Four research products designed to help organizations understand their audience, prove effectiveness, and grow revenue.
Need something different? Explore additional research services through Harvey Research, the newest addition to the Baxter Research Group family.
Baxly · Early access
Run it yourself, with Baxter behind you.
Baxly is the survey platform built on everything we have learned fielding tens of thousands of studies. Drop in a Word questionnaire or paste your questions and get a polished, guided survey in minutes. Then let it work the way a researcher would.
- AI follow-ups that ask the one question a good interviewer would ask
- Review links: clients and colleagues comment and suggest edits, no account needed
- Skip logic, quotas, loops, trackers and 24 question types, with results you can stand behind
- Baxter Verified when the numbers have to hold up, or hand the whole study to Baxter at any point
Three ways to work with Baxter
- 1
Do it yourself
Build, field and read results in Baxly. Free to start.
- 2
Baxter Verified
A Baxter analyst reviews the questionnaire and verifies the data, with a seal you can publish.
- 3
Baxter runs it
adViewPRO, audienceViewPRO, brandViewPRO and webViewPRO: independent studies designed, fielded and reported by our analysts under the Baxter name, the proof advertisers and partners ask for.
Start anywhere on the ladder and move up when a project needs it.
Our Software
Ongoing Solutions, Built by Baxter
Alongside Baxly, three focused tools your team can rely on day to day: rank research, monitor your brand, and keep teams in sync. All free to get started.
What Our Clients Say
Trusted by Industry Leaders Nationwide
“SIIA Media had the opportunity to work with Baxter Research Center this year on two SIIA Media surveys... The Baxter team has been extraordinary. They worked with us to refine our questionnaires, offering insights that made our surveys better... SIIA Media is very satisfied with our partnership so far.”
Let's Talk About What You Need
Whether you need to prove ad effectiveness, understand your audience, measure your brand, or build defensible rankings — we'll find the right fit.