adViewPRO
One of the most comprehensive ad effectiveness studies available to publishers. Measure how readers interact with ads and arm your sales team with the data to prove print advertising works.
Why adViewPRO
Turn Reader Engagement Into Advertiser Revenue
When advertisers ask “Does print work?” you need more than anecdotes. adViewPRO gives you hard data from a trusted third party — metrics on ad awareness, engagement, purchasing behavior, and reader sentiment that prove your publication delivers results.
Every advertiser in the study receives their own professional report, complete with metrics, reader comments, and benchmarks. Your sales team gets a powerful tool that renews accounts, upsells positions, and wins new business.
What You Get
- Individual advertiser reports with detailed metrics
- Private online microsites for each advertiser
- Reader comments and feedback on every ad
- Purchasing behavior and intent data
- Editorial readership and engagement metrics
- Overall study summary for media kits
- Sales team training and support
- Custom questions tailored to your needs
Features
Everything You Need to Prove Ad Effectiveness
Deep Ad Analysis
Every ad in your publication is measured for reader awareness, engagement, and action. Advertisers receive individual reports showing exactly how their ads performed compared to the study average.
Audience Involvement
Understand how deeply readers engage with your publication. Measure time spent reading, pages viewed, pass-along readership, and actions taken after seeing ads — giving advertisers proof that your audience is engaged and responsive.
Ad Comments & Reader Feedback
Readers share their unfiltered thoughts about each ad in the study. These verbatim comments are among the most valuable deliverables — advertisers see real reader reactions, from praise to constructive suggestions, in their own words.
Advertiser Microsites
Each advertiser in the study gets a private, branded microsite where they can view their complete results online. Share it with their marketing team, their CEO, or their board — it's a polished presentation of the data, accessible online anytime through their portal.
Purchasing Behaviors
Go beyond awareness to measure real buying intent. Track which products readers have purchased, plan to purchase, or would consider purchasing as a result of advertising in your publication. This is the ROI data advertisers crave.
Flexibility, Control & Speed
You control the timing, the questions, and the focus of every study. Our platform delivers results fast so your sales team can start using the data while it's still fresh. Studies can complete in as little as 4 weeks.
Editorial Readership
Measure how readers engage with your editorial content — not just ads. Understand which sections are most read, which topics drive the most interest, and how editorial quality supports the advertising environment.
Editorial Comments
Readers share their thoughts on your editorial content, giving you direct feedback on what resonates. Use these insights to refine your editorial strategy and demonstrate to advertisers that your content drives engagement.
Unlimited Support
From study design to report delivery and sales training, our team is with you every step of the way. We train your sales team on how to present the data, handle objections, and use the research to close deals.
FAQ
Frequently Asked Questions
How long does an adViewPRO study take?
Most studies complete in as little as 4 weeks. Timelines vary with sample size, fielding time, and scope — we'll give you a target date up front. We handle everything — survey design, deployment, data collection, analysis, and report creation.
What does an advertiser report include?
Each advertiser receives a comprehensive report showing their ad's awareness, engagement, and effectiveness metrics, along with reader comments, purchasing behavior data, and comparison to study averages. They also get access to a private online microsite.
How many advertisers can be included in a study?
There's no hard limit. We work with you to determine the right number of ads to include based on your issue, your advertisers, and your goals. Most studies include between 10 and 40 ads.
Can we customize the survey questions?
Absolutely. While we use a proven core methodology, every study is tailored to your publication. We work with you to add custom questions that address your specific needs and your advertisers' priorities.
How do publishers typically use the results?
Sales teams use the individual advertiser reports as renewal and upsell tools. The overall study findings help with media kits, rate cards, and new business pitches. Many publishers report a 50% or greater increase in ad revenue.
Is adViewPRO only for print publications?
While adViewPRO was built for print publishers, we can incorporate digital elements into the study. For dedicated website analytics, see our webViewPRO product.
Part of a Complete Audience-Intelligence Suite
Proving print advertising works is even more powerful alongside the rest of the suite. Pair adViewPRO with audienceViewPRO (audience research) and webViewPRO (digital) to give partners and stakeholders the full cross-channel picture.
Ask about a combined packageReady to Prove Your Ads Work?
Schedule a free consultation and learn how adViewPRO can transform your ad sales with third-party data.
Get Started with adViewPRO