Baxly
Survey software from a research firm. Drop in a Word doc or paste your questions and get a polished survey in minutes, with AI follow-ups, review links for your team, and results you can stand behind. Now in early access.
How Baxly fits
Three ways to work with Baxter
For 70 years our analysts have run studies for publishers and brands. Baxly puts that craft in your hands: the same question types, logic, quality screening and reporting, run by you.
Start anywhere and move up when a project needs it. An analyst can verify a survey you ran, or take the whole study on.
Do it yourself in Baxly
Build, field and read results yourself. Free to start, with Pro and Business plans as you grow.
Explore Baxly →Add Baxter Verified
A Baxter analyst reviews your questionnaire before you field and confirms your data after. Clean projects earn the Reviewed & Verified by Baxter Research Group mark, with a public certificate.
About Baxter Verified →Let Baxter run it
When results need to be independent, our analysts design, field and report the study: adViewPRO, audienceViewPRO, brandViewPRO and webViewPRO. Start self-serve and hand a project over at any point.
See the research services →Which one do you need?
Run it yourself, or have Baxter run it
Same craft either way. The difference is who stands behind the numbers.
Run it yourself with Baxly
When the answers are for you
- Customer and member feedback, event surveys, reader polls, employee surveys
- Concept tests, pricing checks, content preferences, whatever you need to ask this week
- Your own respondents, your own timing, your own budget
- Results you read and act on yourself, with a quality certificate on every survey
Have Baxter run it
When the numbers must convince someone else
- Independent studies under the Baxter name: the proof advertisers, partners and boards expect
- Ad effectiveness, readership and brand studies with sampling, benchmarks and decades of norms
- Analyst-written findings, advertiser reports, and a researcher in the room when you present
- What a self-run survey cannot give you: a research firm vouching for the result
In between sits Baxter Verified: you run the survey in Baxly, an analyst reviews the questionnaire and verifies the data, and the results carry our mark. It certifies your data. It does not make your survey a Baxter study.
What Baxly does
A finished draft, not a blank page
The parts of Baxly that matter most to people who already know research.
Start from what you have
Upload a Word questionnaire, paste your questions, or connect your own AI assistant. You get a finished, styled survey with the flow in place.
Interviews, not just forms
Turn on follow-ups and the survey asks the question a good interviewer would ask when an answer deserves more. Or run a short moderated interview inside the survey.
Reviewed together, before anyone answers
Send a review link and your colleagues or clients comment and suggest edits on the draft, no account needed. Suggestions show as redlines, reviewers agree or disagree, and nothing changes until you approve.
Research-grade flow control
24 question types, skip logic, screen-outs, quotas, A/B tests and loops over your own lists. Every rule reads back in plain English, and a logic map draws the flow.
Results ready to present
Responses stream in live, screened for duplicates, bots and speeders. Filter by any answer, run crosstabs with significance, let AI summarize open ends, then print a report or export to Excel, SPSS or Power BI.
Real researchers behind it
A Baxter analyst can review your questionnaire before you field it and verify the results after, with a seal you can publish. Or hand the whole study to us.
Frequently Asked Questions
What is Baxly?
Baxly is the self-serve survey platform from Baxter Research Group. You build and field surveys yourself, with the question types, logic, quality screening and reporting we use in our own studies, plus AI follow-ups that ask why.
How is Baxly different from the research services?
Baxly is for surveys you run yourself, for your own audience and your own decisions. adViewPRO, audienceViewPRO, brandViewPRO and webViewPRO are independent studies our analysts run under the Baxter name, which is what advertisers, partners and boards expect when the numbers have to convince someone else. Baxly does not replace them. Baxter Verified sits in between: you run the survey, an analyst verifies the data, and the results carry our mark.
Can my clients or colleagues review a survey before it goes out?
Yes. A review link, or a personal link per reviewer, lets them read the survey, try the questions, comment and suggest edits without an account. Suggestions appear as redlines, reviewers agree or disagree with each other, and nothing changes until you approve it.
When can I sign up?
Baxly is in early access. The Baxly site has the plans and the way in. Baxter Research Group clients receive an invitation with their study report.
Does Baxly sell respondent data or show ads?
No. Baxly is built by a research firm: your questions, respondents and results are research data, never sold and never shared.
Stop building surveys. Start getting answers.
Early access is open. See the plans and watch it work.
Explore Baxly