Terms of Service

Last updated: June 12, 2026

Acceptance of Terms

By accessing and using the Baxter Research Center website (brc.com) and services, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our website or services.

Services

Baxter Research Center ("BRC") provides third-party research services for publishers and media companies — including adViewPRO, audienceViewPRO, brandViewPRO, and webViewPRO studies — and software products. Specific terms for each research engagement are governed by the individual service agreement between BRC and the client.

Related terms that may apply to you:

• Survey participants: if you take one of our surveys in response to an invitation offering a reward, the Survey Incentive Terms apply.
• Product accounts: TrueRank, TrueStanding, and TimeLock each have their own Terms of Service, presented within those products.
• Privacy: our Privacy Policy and Cookie Policy describe how we handle personal information.

Intellectual Property

All content on this website, including text, graphics, logos, images, and software, is the property of Baxter Research Group or its content suppliers and is protected by copyright and intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on this site without our prior written consent.

Research Reports

Research reports, data, and findings produced by Baxter Research Group are proprietary and may only be used in accordance with the terms of the applicable service agreement. Unauthorized reproduction, distribution, or disclosure of research data is prohibited.

User Conduct

When using our website and services, you agree not to:

• Use the site for any unlawful purpose
• Attempt to gain unauthorized access to any portion of the site or services
• Interfere with or disrupt the site or servers
• Impersonate any person or entity
• Submit automated, fraudulent, or bad-faith survey responses
• Collect or store personal data about other users without their consent

Limitation of Liability

Baxter Research Center provides its website and services on an "as is" and "as available" basis. We make no warranties, express or implied, regarding the accuracy, reliability, or availability of our website or services. To the maximum extent permitted by law, BRC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our website or services.

Indemnification

You agree to indemnify, defend, and hold harmless Baxter Research Group, its officers, directors, employees, and agents from any claims, damages, losses, or expenses arising from your use of our website or services or your violation of these Terms.

Governing Law

These Terms of Service are governed by and construed in accordance with the laws of the State of Minnesota, without regard to its conflict of law provisions. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts in Dakota County, Minnesota.

Changes to Terms

We reserve the right to modify these Terms of Service at any time. Changes will be effective immediately upon posting to this page. Your continued use of our website after any changes constitutes acceptance of the new terms.

Contact

For questions about these Terms of Service, contact us at: