TrueRank
Create scientifically defensible rankings using MaxDiff methodology. The easiest way to run preference research that stands up to scrutiny.
Why MaxDiff
Rankings People Actually Trust
Traditional surveys ask people to rate items on a scale, but everyone uses the scale differently. MaxDiff forces real trade-offs — “which is best, which is worst” — producing preference scores that are consistent, comparable, and statistically defensible.
Whether you're running a “Best Of” award for a publication, prioritizing product features, or measuring brand preference, TrueRank gives you results you can publish with confidence.
"Best Of" Awards
Publications and associations running reader choice or industry awards with results that stand up to scrutiny.
Feature Prioritization
Product teams determining which features matter most to users, backed by data instead of opinions.
Brand Preference
Brands measuring how they stack up against competitors on the attributes that matter most.
Market Research
Any organization that needs to rank, compare, or prioritize items with scientific rigor.
Features
Research-Grade Tools, Self-Service Simplicity
MaxDiff Methodology
The gold standard for preference research. Participants choose the best and worst from sets of items, producing statistically robust scores that eliminate the biases of simple rating scales.
Guided Survey Builder
No research expertise required. Our step-by-step builder walks you through designing your study, setting up items, and configuring your survey — ready to send in minutes.
Defensible Results
Every ranking is backed by proven statistical methodology. Use TrueRank results in publications, presentations, and marketing materials with full confidence in the data.
Beautiful Reports
Automatically generated reports with clear visualizations, preference scores, and segment breakdowns. Share results with stakeholders or publish them directly.
One-Time or Continuous
Run a single study or set up continuous tracking to measure how preferences change over time. Ideal for annual awards or ongoing product research.
Backed by Baxter Research
Built on 70+ years of research heritage and over 1,000 studies completed. TrueRank brings enterprise-grade methodology to organizations of any size.
Ready to Build Your First Ranking?
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