Baxter Verified
Survey results independently verified by a research firm with seventy years of practice. Here is what the mark means, and how to check a certificate.
What the mark means
Organizations run their own surveys all the time, and the people they show the results to have a fair question: are the numbers real? Baxter Verified answers it. When a survey carries the mark, an analyst at Baxter Research Group, an independent research firm, has reviewed the data behind it and confirmed the results it reports.
The data is real
A Baxter Research Group analyst reviews the automated quality screen that runs on every response (duplicates, bots, speeders and inattentive answering) and removes anything that should not count.
The results are tabulated correctly
The analyst confirms that the percentages, averages and rankings reported from the survey match the screened data.
It is on the record
Every verification gets a certificate number and a public page at brc.com/verified that anyone can open: what was checked, when, and on how many responses.
What it does not mean
- Baxter did not design the questionnaire or field the survey, unless the certificate says so.
- The mark does not endorse how the results are interpreted or presented alongside it.
- It applies to one survey and to its data as of the issue date. New responses collected later are not covered.
Check a certificate
Every certificate has a number in the form BV-2026-0012 and a page at brc.com/verified followed by that number. Type it into the address bar, or use the box below. If the page opens, the certificate is real and shows exactly what was verified.
Using the mark: the certificate page includes an approved line of wording and a downloadable seal. Both belong next to the results they verify.
Getting your survey verified
Baxter Verified is available from inside any Baxly survey under Baxter services, and for studies we run ourselves. Request it, an analyst reviews the data, and the certificate appears on your results page along with the seal and the wording you can use.